Guess are one of a crowd of businesses that started off catering to cool young people, then managed to keep going by keeping those same people coming back for more once they were no longer young or cool. As such, they now find themselves managing the tricky balancing act of looking cool to parents and their kids. For the most part, they pull it off.
This is because alongside the eternally-cool jeans that were their initial mainstay, they’ve successful expanded to offer all manner of clothes and accessories, including their highly successful line of watches. They also expanded their brands, introducing Guess Kids – whose spring collection this year emphasizes bold patterns for both boys and girls – Marciano Guess – for more formal occasions – and Guess Beachwear. Whether you need a watch or a wrap, Guess promo codes can save you money at all of their stores.
Guess Kids is the best evidence of the company’s plan to keep shoppers who first came to Guess in teens coming back for more now they have kids of their own. Their kids clothing is very much on trend – the kind of thing fashion-conscious teens and young adults wouldn’t object to wearing if it was a few sizes up. As such, it’s totally within Guess’ original purview of cool clothes for cool kids, but here the word ‘kids’ is to be taken literally.
Marciano Guess was the first major extension to the line, focussing on formal clothes for women. It has since expanded to include clothes for men, too, as well as accessories and shoes. Found both in larger Guess stores and in stores of its own, Marciano Guess aims to be just as on-trend as the main brand, but brings that sense of style to the office and the more upscale kinds of party, rather than to bars and nightclubs. This season, it’s pushing a back-to-the-’80s power-dressing vibe for women (appropriately enough, given that it was product placement in the nostalgia-fueled blockbuster Back to the Future that helped launch Guess into the global fashion consciousness), with big pastel colors for men and women alike.
Meanwhile, Guess Beachwear is also pushing the big patterns that distinguish the Guess Kids line, while providing tasteful pastel colors for those who like to swim without necessarily attracting attention. It’s almost like a version of the Guess/Marciano divide writ small. There’s also a wide succession of Guess Beachwear accessories, from bags and towels to sandals, for both men and women, which follow the major Guess look of big bold patterns for Spring and Summer 2015.
All of Guess’ brands can be found in major Guess outlets, with each one also having their own, distinct chains of stores, too. Whichever you choose, you can use Guess promo codes to save cash on stylish clothes. There’s a pleasing consistency to the design, whether you’re dressing for yourself or your kids, or getting set for the office or the beach. The designs are bold and very much in the vein of Guess’ general approach over the years. A company with a question mark as its logo might seem wavering or unsure of itself, but that’s never been a part of the Guess look: They’re big and bold, from here to the 1980s.